Competitor Keyword Analysis (Semrush Mirror)

Executive Summary

• Blinkist has massive non-brand traffic (Semrush shows ~180.5K keywords, ~143.3K estimated organic traffic in US). The ranking footprint is driven heavily by book title/author pages and editorial magazine content on /magazine/posts/….
• Befreed.ai is much smaller (Semrush shows ~9.4K keywords, ~2.7K traffic in US) but has a clear pattern: many pages are lists and book pages (e.g., /list/…, /books/…) that capture long-tail queries.
• FizzRead currently has low visibility in Semrush US organic positions. The fastest path is to ship an SEO content surface similar to competitors: indexable book pages + list pages + comparison/alternative pages, backed by sitemap/canonical/schema and (ideally) SSR/prerender.

Note: Some metrics in the mirror may be delayed/approximate. We use them directionally.

Blinkist: winning page types

• Book title pages: /en/books/{slug}-en (seen in positions list; e.g. “eat your age” page)
• Magazine/editorial: /magazine/posts/{slug} ranks for lots of person/quote/author long-tail queries (positions list shows terms like “david goggins mom”, “steve alley”, etc.).
• Collections & guides: list-style pages that match “best books on X”, “books about Y”, etc. (present in top pages list).

Befreed.ai: winning page types

• Homepage drives a large share of traffic (top pages table shows root URL with highest traffic share).
• List pages: /list/{topic} capture informational long-tail (e.g. “charlie kirk book list”).
• Book pages: /books/{slug} and other content pages capture book-specific queries.

Phase 0 (Week 1): SEO foundation (must-have)

• Ship real /sitemap.xml (XML) + declare in /robots.txt.
• Add canonical on all indexable pages.
• Add JSON-LD: Organization, WebApplication, and per-page Article/FAQ (for book summaries + list pages).
• Ensure indexable pages are accessible without login; ideally add SSR/prerender for the SEO surface.

Phase 1 (Weeks 2-4): Build the “SEO Surface”

• Book pages at scale: /books/{book-slug}
  • Each page: title, author, publication year, 8-12 key takeaways, 5-min summary, audio preview, CTA.
  • Add FAQ block + FAQ schema.
• Topic/list pages: /lists/{topic-slug} linking to 10-30 book pages with descriptive anchors.
• Comparison pages (high conversion): /compare/blinkist-alternative, /compare/befreed-alternative, plus headway/storyshots/shortform.

Phase 2 (Months 2-3): Capture long-tail like competitors

• Publish 3-5 new book pages/day (start with popular business/self-help/AI books).
• Publish 2 list pages/week (each one targets 1 cluster + internal links).
• Create “author hubs”: /authors/{author-slug} and link all books by author.

Keyword Strategy (starter clusters)